Tuesday, July 21

Virtual Model Antonella

Virtual-Model-Antonella

Virtual-Model-Antonella-1

This woman is fake! Ford has designed a woman for their latest-generation Fiesta, named Antonella(photo above)! Virtual model Antonella is the personification of a profile created from demographic research about the Fiesta’s target customer, said Moray Callum, executive director of Ford Americas design. A character invented by Ford designers to help them imagine cars better tailored to their intended customers, she embodies a philosophy that guides the company's design studios these days: to design the car, first design the driver...

No comments:

Post a Comment