This woman is fake! Ford has designed a woman for their latest-generation Fiesta, named Antonella(photo above)! Virtual model Antonella is the personification of a profile created from demographic research about the Fiesta’s target customer, said Moray Callum, executive director of Ford Americas design. A character invented by Ford designers to help them imagine cars better tailored to their intended customers, she embodies a philosophy that guides the company's design studios these days: to design the car, first design the driver...
Tuesday, July 21
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